Andrea Petzel, AICP

Principal, Broadview Planning

Andrea is a community planning and public engagement specialist with over 20 years of experience. A process expert, she loves to lead projects at the nexus of sustainability, health, and the built environment and has applied her skills to a diverse array of policies and programs. Recently, Andrea has facilitated a vision for change in Seattle’s criminal justice system, conducted public restroom feasibility assessments and written best practices for public restrooms to address pressing public health concerns, and developed programs that balanced recreational access and restoration for shoreline street end parks. Andrea builds collaborative teams that work together effectively to set goals, streamline processes, and develop a shared definition of success.

Prior to founding Broadview Planning in 2014, Andrea was a project manager for the City of Seattle’s Office of Sustainability & Environment, leading Community Power Works for Home and Small Business, two pilot clean energy initiatives rooted in social justice and local workforce development through a national model workforce development agreement. As a senior planner for the City of Seattle, Andrea developed one of the nation’s first comprehensive urban agriculture ordinances that helped increase access to local food, and she continues this work serving on the leadership committee for the American Planning Associations Food Interest Group (APA-FIG). Building off the success of the urban agriculture ordinance, Andrea initiated the development of Seattle’s Healthy Living Assessment, a framework to assess health impacts at the neighborhood level. The project was awarded a 2013 National Planning Achievement Award for a Best Practice from the American Planning Association.

Andrea honed her public speaking skills and keen eye for spotting wildlife as a naturalist and kayak guide in Southeast Alaska. She earned a master’s degree in public policy from the Korbel School of International Studies at the University of Denver, and her bachelor’s degree from Skidmore College, and is certified by the American Institute of Certified Planners (AICP).

Valerie Pacino

Social Equity + Community Health Manager

With more than ten years of experience in education, communication, and public health, Valerie unleashes her creative and strategic thinking, her aptitude for writing, and her deep sense of passion to engage stakeholders, weave compelling narratives, and drive change. Valerie pursues projects and policy opportunities with local government partners that advance public interests. Focused on community-driven planning processes, she has led a variety of innovative projects and programs examining social networks, community assets, and resilience strategies. Valerie believes in the power of story to move people, and she uses bottom-up, holistic engagement strategies that help people tell their stories, and in so doing, become more invested in where they live, work, and play.

Before joining Broadview Planning, Valerie worked as a climate justice and health policy advisor with the City of Seattle’s Office of Sustainability and Environment. She has taught in myriad settings – from kindergarten classrooms in Korea to university lecture halls and community mental health centers. Valerie earned a BA in history from UC Irvine and a Master of Public Health degree from the University of Washington. Valerie collaborated with the Sightline Institute and other local and national stakeholders on her publication, “Ouch Surfing: Getting Killer Chemicals Out of Your Furniture” — which helped reverse a long-standing but scientifically-discredited flammability standard in California.

Jaki Rowbottom

Communications + Engagement Manager

Jaki Rowbottom has over 10 years’ experience delivering strategic communications, public relations and community engagement for government and non-profit organizations. Jaki’s organized and strategic approach, along with her sense of humor and personable nature, allows her to build strong relationships with stakeholders, and successfully navigate difficult scenarios and crisis situations.

Most recently, she has managed stakeholder relations, media liaison and communications for large drainage and sewer infrastructure projects, along with environmental initiatives, at Melbourne Water in Australia. Under her leadership she successfully reduced community disruption from major projects in densely urban areas, addressed community outrage and environmental issues, and maintained a positive perception of the organization’s programs.

Throughout her career Jaki has led national media and communications campaigns across the health and environmental sectors including platypus programs, Frog Census, revegetation initiatives, alcohol issues such as secondary supply and sporting clubs, and breast cancer policies including support for women and drug affordability. She’s also worked on highly sensitive government issues such as drought, fires and animal management practices by preparing and delivering media relations and stakeholder engagement strategies.


Our collaborators include:

Shaila Cook

Principal, SMC Consulting, LLC

Shaila founded SMC Consulting after 13 years of experience as a corporate environmental professional. She has 15 years of industry experience in environmental compliance solutions and sustainability program development. Shaila is a founding member of the grassroots sustainability program Winerywise, a tool developed to help Washington State wineries implement sustainability strategies. She is also an auditor for Food Alliance, a third party certifying program, promoting advanced environmental sustainability, focusing on water stewardship, energy efficiency, safe and fair working conditions, and wildlife habitat development and biodiversity for both food growers and processors.

Jaclyn Gault

Principal/Owner, Jaclyn Gault Design

Jaclyn is an urban planner and designer fascinated by how design can influence and affect people. She knows the importance of public and community involvement and has extensive experience engaging community leaders, local businesses, nonprofit organizations, and the general public. In addition to her planning and technical writing skills, Jaclyn has trained in GIS, graphic design, and website development to supplement the growing needs and complexities of 21st century planning projects. She believes that these tools help communicate ideas and translate technical information into reader-friendly formats.